When I tell people that I teach typography, I often have to explain what it is: “It’s the study of fonts,” I generally say, “and once you learn about it, you will see it everywhere!” And that is always one of the first things I hear from my students — how much a little knowledge about type can go a long way. It really is used everywhere, and knowing about typography can take your design skills up a notch. I use my typography knowledge everyday and in all areas of my design.
Let me show you how typography has helped me in my recent design work:
In this website I designed for my client Caitlin Wilson, we used a lot of different but coordinating type (and a lot of it!) throughout the website. Knowing about typography helped me break up type in a pleasing and readable way for the web, and how to vary fonts and styles to make things pop and stand out.
In this logo I recently designed, type was the main element used so I had to make it strong, clean, and know how to connect and combine the type to create an engaging and powerful logo. Typography is used in SO many logos all around us!
For my client The House of Smiths, we worked on pairing type with patterns which you can see in the business cards (the button design is not mine). It’s a small space that needs to command attention — and knowing typography really makes a big difference.
Again, when working on logos, a bit of type knowledge goes a long way. This logo for my client Cotton and Curls was simple, modern, and based a lot on the type so it had to be perfect.
My favorite thing about being well versed in typography, is that I have been able to use it for my family. I designed the above birthday poster for my daughter on her birthday — she LOVED it and it made a great statement piece for pictures.
Finally, I designed the above poster for my house. I had a huge wall that needed a big statement piece, and I am a big fan of the Beatles and of course, love. So using my typography knowledge, I created this piece and I love how it turned out.
Typography seems like a small part of design, but it really does make a big different in the quality of your design. Learn more about how it can help your own work by enrolling in my Typography course on atly!